FITBIT x KIM SHUI
In partnership with the Council of Fashion Designers of America (CFDA), we created a collection of modern friendship bracelets for Fitbit. Made of premium Horween® braided suede, this two-tone bracelet in grey/mist and triple-wrap bracelet in merlot can be worn with any smartwatch in the Fitbit Versa™ family.
To us, Fitbit is not only a high tech fitness watch – it is a watch that creates a community. Fitbit’s motivating social tools are what we find the most inspiring and representative of our own brand, too. They create a community, bring people together and motivate us to stay active and healthy.
This new collection tells a story of community, connection and global inspiration, an idea that’s core to our brand. We like to bring together the unexpected—whether it’s different people, different materials or different cultures. That is what we wanted to represent through the Fitbit x Kim Shui bands.