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The annual Forbes 30 Under 30 highlights trailblazers across the United States and Canada.  For 2019, we are thrilled to have worked with five of the designers who  were recognized as noise-making innovators that  define the future of fashion and the arts…

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Forbes - Profile on Kim Shui

Womenswear designer Kim Shui's aesthetic has been described as ?all over the place.? A Chinese woman born in the States who grew up in Italy, she puts red fur on a purple plaid skirt and pierces a $198 pair of red leather pants with a metal waist closure that looks like a nipple ring. A signature piece is a sheer lace bodysuit worn by Kylie Jenner and Solange Knowles. Cardi B is also a client as is model Maye Musk, mother of Elon. Musk wore a $1,700 dress of snakeskin print leather. Shui's work has been featured in Vogue, Elle, The New York Times, Harpers Bazaar, W, Interview and Vogue Italia. Her New York-based brand is about to release a collaboration with Urban Outfitters and a line of leather straps for Fitbit….

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New York Times - Chasing Fashion’s Cutting Edge

Dustin Pittman’s gaze roamed the bustling back office of Century 21 on Cortlandt Street, where Kim Shui was prepping her fashion show. In an instant, he found his mark. She was China Lee, who would be modeling one of the giddily mismatched plaids and brocades Ms. Shui planned to unveil a couple of floors below…

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Vogue - Kim Shui Delivers Conceptual Cool for the Kylie Jenner, Cardi B Crowd

A stone’s throw from the Oculus in Lower Manhattan, Century 21’s corporate shopping tower contains a glorious clash of things: Bargain basics sit alongside hand-pieced Dior jackets that have landed on clearance racks, often ripped or stained along the collar. It is a treasure trove for fans of ironic fashion—the ideal spot for Kim Shui to reveal her Spring 2018 collection this weekend, a next-level meditation on high-low culture…

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Elle - Kim Shui Would Like to Remind You That 'Being Sexy Isn't Wrong'

If this were a magazine spread, the title would blare something nuts like “YES SHUI CAN!” and picture Kim Shui looking very cool, very capable, and wrapped in a yellow snakeskin jacket…

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Nylon - Designer Kim Shui Tells Us How She Used Social Media To Find Models

Go behind the scenes of her casting call ahead of her NYFW show…

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i-d - kim shui looks to extreme sports and chinatown shopkeepers

Kim Shui showed an extreme sports-inspired fall/winter 18 collection in the rainy Meatpacking district on Saturday. American-born, Italian-raised, and Central Saint Martins-educated, Shui’s collection was full of confidence. It was set to girly power-pop songs and featured gargantuan puffer coats, plus pointy fashion-killer boots by friends Jeffrey Campbell and Sanam. “Fall/winter 18 was about asking what would the Kim Shui girl do in the intense reality that we live in?” the designer told i-D…

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i-d - kim shui's new campaign is a celebration of family

The designer's fall/winter 18 campaign stars Jane Shuai of Top Jewelry, and mother-daughter duo Fiffany Luu and Lily Chu.

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Vogue Italia - Kim Shui Q&A

"My fashion was described as transformative"…

Screen Shot 2019-05-18 at 12.10.27 PM.png - Designer to Watch: Central Saint Martins Graduate Kim Shui

When Kylie Jenner sat front row to watch her rapper boyfriend Tyga close out the VFILES show last Wednesday with a 15 minute performance, she was wearing a head-to-toe purple lace jumpsuit. The designer: Kim Shui…


I promised myself I’d only buy one thing at the Kim Shui sample sale. Instead I bought four: a mini camo-print skirt with lace and black tulle, a jacket with pink sequins and silver leather straps, a reptile-print coat with a red collar and blue faux fur sleeves, and a long gingham-and-white floral lace dress that made five people stop me on the street within a couple of hours, one woman telling me, “That is the sexiest dress I’ve ever seen!” I told her I appreciated the compliment and that, yes, I agree…..

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Ravelin - Kim Shui Spring/Summer 2019 - Ravelin’s review of the brand’s latest runway show for NYFW.

Like one of our other SS 2019 darlings — Discount Universe — Kim Shui is a young designer with VFiles connection. Shui has been a citizen of the world since childhood, with a background that includes the US (where she was born), Rome, and London (where she studied at Central St. Martin’s). Whether or not this international background influenced her designs is a question that only she can answer, but looking at the Spring/Summer 2019 collection, one suspect there is. This becomes particularly apparent in the mixing of the cheongsam style which has its origins in China with tie-dying, a process made famous by the American hippy….

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Office Magazine - Kim Shui's Milkshake

This fashion week Kim Shui brought us a tie-dyed fantasy made up of beautifully collaged ensembles, bursting with color and sex appeal. An all-star cast of models strutted down the runway to remixed early 2000s power anthems—and yes that obviously includes Kelis' “Milkshake.”…

Screen Shot 2019-05-18 at 12.37.25 PM.png - KIM SHUI - SEXIEST SILHOUETTES

If you haven't already heard of Kim Shui, I'm about to put you on to one of the best designers around, thank me later. The Asian-American designer has the eye and the know how to create sexy yet wearable artistic pieces. When asked what the best compliment was that she's received about her work, she said that someone called it "Transformative". That it certainly is!  Through her clothing she's amassed an extremely diverse consumer audience, from the likes of Kylie Jenner, Solange and even the mother of Tech Tycoon Elon Musk!!  Here we've gathered a few of our absolute favorite looks from her latest Spring 2019 Ready-To-Wear collection…

Screen Shot 2019-05-18 at 12.38.17 PM.png - Kim Shui Is Redefining What It Means To “Dress Sexy”

Mariah Carey’s “We Belong Together” blasted from the speakers as the runway was finally cleared of photographers fulfilling their content quota for the day. Now stuffed into their seats, showgoers started to sing along, iPhones held high in the air. The sudden sounds of a record being scratched broke the veiled nostalgia and was replaced by bass, bass, bass and a digitized voice that whispered, “Kim Shui, Kim Shui.” On cue, the first model appeared in a tangerine-colored snakeskin/floral brocade jacket and started to strut….

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Drome Magazine- The Beautiful, the Ugly, and the Decadent: Kim Shui S/S 2018

From Paris to Beijing, London to New York, fashion designer Kim Shui has never been one to stagnate; her eclectic runway creations are no exception. American-born and raised in Italy, Shui is a master of adaptation and transformation, believing in the evolution of clothing and the balance between the aesthetically pleasing and displeasing. Her garments range from form-fitting to rough-around-the-edges…

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Paper Magazine - Kim Shui Included a Key 'Mulan' Reference

Kim Shui's spring 2019 collection was all about deconstruction (paging Derrida). Panels flew off pant legs, white sleeves billowed in the air. "You can reconstruct the garments and piece them back together," she said. "We ripped some parts, and everything can be worn buttoned, unbuttoned."….

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Featured in Vogue, Harpers Bazaar, Interview, and many more, Kim Shui has made it far for her mere 28 years (also, notably, to Forbes’ 30 under 30 list in 2019). Born in the States, raised in Italy with her Chinese parents, Shui lives in New York and embraces the city in its entirety, as a context and theme of her uplifting, millennial design. DANSK took a talk with the aspiring star about involving a multicultural background in one design and how ‘sexy’ is the single woman’s choice….

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Jeffrey Campbell - Kim Shui x JC

In collaboration with NYC-based designer Kim Shui, we are proud to release our 2-piece Kim Shui x Jeffrey Campbell collection. Drawing inspiration from her AW18 collection and Jeffrey Campbell silhouettes, Kim designed a stiletto puffer boot and knee-high weather sneaker. Both fashion-forward yet functional, the styles are made to emulate Kim’s ‘Big City’ lifestyle….

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Meet up and coming designer Kim Shui, the designer all the IT girls are wearing right now. The clothes are a strong homage to urban wear meets classically fancy materials, like fur and snakeskin, mixed in with vintage looks. The result is a dramatic take on party girl style and what it really means to show up and serve. Go inside our conversation….

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Office Magazine - Kim Shui S/S '19

Kicking off fashion week might be unnerving for some, but not Kim Shui….

Screen Shot 2019-05-18 at 1.18.36 PM.png - Kim Shui does extreme sporting for New York Fashion Week

Sportswear is a bigger share of the retail market now than ever, as customers turn to more athletic offerings and athleisure has become a permanent part of fashion rather than just a trend. Rather than just do another sporty line, designer Kim Shui decided to hop on both the trend of sportswear and maximalism and create a maximalist sportswear collection…